Pureology
Pureology offers salon-quality haircare products that use clean, vegan formulas and nourishing ingredients to keep every strand feeling healthy, no matter your hair type. Find your Pureology favourites at Hairhouse and build a routine that works for you!
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Behind the Brand
The Pureology haircare range is designed to care for all hair types with clean, concentrated formulas. Every product is 100% vegan and completely free from sulphates, mineral oils and parabens. With these gentle, high-performing products, you get reliable care that supports shine, softness and colour from root to tip.
Protect colour with Pureology haircare
Nourish your hair with Pureology, a haircare brand made for colour-treated hair that needs gentle cleansing and targeted care without harsh ingredients. Every product features the patented ANTIFADE COMPLEX®, which helps maintain colour vibrancy and defend against environmental stress.
You can stock up on Pureology hair products at Hairhouse online or in-store. To smooth frizz and boost manageability, the Pureology Smooth Perfection Shampoo and Smooth Perfection Smoothing Lotion help tame flyaways and keep coloured hair sleek and shiny.
For lightweight moisture and styling support, try the Pureology Color Fanatic Multi-Tasking Leave-In Spray. It smooths, adds shine and provides heat protection. Whatever your hair goals, Pureology makes it easy to care for your colour and keep your hair looking fresh between salon visits!
Is Pureology good for your hair?
Of course! Pureology is made for colour-treated hair, but its benefits go well beyond just keeping your colour fresh. These haircare products are made to be gentle while still giving your hair what it needs to feel healthy and stay strong.
From dealing with frizz and dryness to split ends, this brand helps restore balance without adding heaviness. Here’s why Pureology works for all hair types:
- Gives roots a boost: For flat or fine hair, a few pumps of On The Rise Root Lifting Mousse adds volume without the crunch.
- Strengthens where it counts: The Strength Cure Conditioner supports damaged areas and helps reduce breakage over time, especially after colour or heat styling.
- Keeps your hair soft and hydrated: Moisture-rich formulas smooth the hair cuticle and add softness that lasts between washes.
- Shapes without stiffness: The Mess It Up Texture Paste is great for finishing touchable styles and taming texture on shorter cuts or waves.
- Lifts and holds without weighing you down: Weightless Volume Mousse adds bounce and body while keeping your hair light and fresh all day.
Which Pureology shampoo is best for your hair type?
Choosing the right shampoo starts with what your hair needs most. Whether it’s volume, hydration or smoothing, Pureology has a formula that cares for your colour while targeting your top hair concerns.
At Hairhouse, we stock a wide range of shampoos to suit all hair types and goals. Here’s how to pick the right one for your routine.
- For fine or flat hair: If your hair tends to fall flat after washing, Pureology Pure Volume Shampoo gives it the lift it needs without leaving it stiff or gritty.
- For frizz and flyaways: Humidity and heat can make frizzy hair hard to handle, but Pureology Smooth Perfection Shampoo helps tame flyaways and leaves your hair soft, sleek and easier to style.
- For damaged or over-processed hair: Colour, heat and brushing can lead to damaged hair that feels rough or weak. Pureology Strength Cure Shampoo helps restore softness and strength, while Pureology Strength Cure Blonde Shampoo tones and supports fragile, lightened strands.
- For lightweight hydration: Some shampoos can weigh fine strands down. Pureology Hydrate Sheer Shampoo delivers lightweight hydration without the heaviness.
- For a clean feel between washes: Oily roots or second-day hair? Style + Protect Refresh & Go Dry Shampoo gives your hair a quick refresh without that powdery look or feel.
- For dry or ageing hair: If your hair feels dull or rough, Nanoworks Gold Shampoo softens, smooths and brings back shine without adding weight.
Has Pureology changed its formula?
Yes, Pureology changed its formulas in 2020. The brand refreshed its entire range to stay true to its clean haircare values. They’re still sulphate-free and now also vegan, paraben-free and mineral oil-free.
These haircare products deliver on clean ingredients and back them up with sustainability, featuring more concentrated formulas that give you better results with less water. The packaging also underwent a sustainable glow-up, now made with 95% post-consumer recycled plastic.
The brand narrowed its focus to seven core benefits, including hydration, strength, smoothing, toning, volume, texture and hold. With cleaner ingredients, new packaging and a more inclusive approach, Pureology brings professional colour care that helps you feel confident and banish those bad hair days for good!
Is Pureology cruelty-free?
Yes, Pureology is 100% cruelty-free. No product is tested on animals at any stage, and that includes suppliers and manufacturers. The brand also avoids selling in regions that require animal testing, so you can feel confident about what you're using.
Along with being vegan, the entire range is made with clean formulas that leave out sulphates, parabens and mineral oils. You still get high-performance haircare with colour protection, moisture and strength, all without compromise.
Where to buy Pureology products in Australia
You can buy Pureology products in Australia at Hairhouse. We stock a wide range of shampoos, conditioners, hair treatments and styling products. From smoothing hairsprays to formulas that support thinning hair, you’ll find what you need right here.
Look out for favourites like Hydrate Sheer Conditioner and Pureology Nanoworks Gold Conditioner if your hair feels brittle or needs a little extra care. To build your full routine, you can shop the complete Pureology range online at Hairhouse with free delivery on orders over $70, or visit your nearest Hairhouse to find the right match for your hair!