Virtue Labs haircare for strong, healthy hair

Virtue Labs has changed haircare with Alpha Keratin 60ku, a breakthrough protein that repairs hair from the inside out. Because it’s just like the keratin in your hair, skin and nails, your body knows exactly how to use it. It targets damage, fills in weak spots and revitalises every strand for stronger, shinier and more manageable locks.

Virtue Labs is the only haircare brand using this pure, ethically sourced keratin. In as few as five washes, it’s clinically proven to reduce frizz by 67%, repair split ends by 95%, increase thickness by 22% and enhance hair colour by 138%.

Which Virtue Labs shampoo and conditioner suits your hair?

Your hair deserves the right Virtue Labs shampoo and conditioner to keep it strong, smooth and healthy. From hydration and volume to frizz control and scalp care, there’s a hair product made just for you.

Not sure which one to pick? Check out these suggestions to help you find your perfect match:

• For dry hair or damaged hair: Virtue Recovery Shampoo and Virtue Recovery Conditioner restore moisture, repair weak strands and strengthen hair prone to breakage.
• For thinning hair or hair loss: Virtue Flourish Conditioner and Virtue Flourish Shampoo for thinning hair gently cleanse, remove build-up and support scalp health to encourage hair growth.
• For fine hair: Virtue Full Shampoo and Virtue Full Conditioner lift at the roots, remove excess oil and add body for fuller, thicker-looking hair.
• For frizzy hair: Virtue Smooth Shampoo and Virtue Smooth Conditioner smooth rough cuticles and reduce friction, leaving hair sleek and manageable.
• For a deep cleanse: Virtue Purifying Shampoo detoxifies the scalp and removes build-up for a fresh, balanced feel.

How Virtue Labs treatments repair and protect hair

Virtue Labs hair treatments restore strength and shield hair from future damage using the power of Alpha Keratin 60ku. This unique protein fills in weak spots along the hair shaft, which helps smooth frizz, repair split ends and bring back moisture for softer, healthier hair.

For deep hydration, try Virtue Healing Oil, a hair oil that softens and boosts shine while reinforcing strands. Virtue Restorative Treatment Mask drenches hair in moisture, reviving dry, brittle strands in just three minutes. To keep hair healthy and resilient, Virtue Damage Reverse Serum helps prevent breakage and protects against daily stressors.

Virtue Labs products for frizz, dryness and damage

The right hair treatment can repair damage and bring hair back to life. Virtue Split End Serum seals cuticles, helps repair split ends and protects hair from further breakage while boosting colour vibrancy. Virtue Un-Frizz Cream smooths the hair cuticle, leaving hair sleek, soft and easier to manage.

For a healthy scalp, Virtue Exfoliating Scalp Treatment removes build-up and refreshes the scalp to create the perfect foundation for stronger, healthier hair. Purifying Leave-In Conditioner delivers lightweight hydration, tames frizz and helps keep hair feeling smooth and nourished throughout the day.

Virtue Labs styling products for volume and hold

Want bigger, bouncier hair that holds all day? Virtue Labs styling products lift, smooth and protect without making hair feel stiff or heavy. For volumising, flexible hold and long-lasting freshness, these styling essentials help create the perfect look.

Here are our top picks for volume and hold:

• For instant lift and body: Virtue Volumizing Mousse adds weightless bounce with a flexible hold that lasts.
• For root-boosting volume: Virtue Volumizing Primer preps hair for styling and adds structure and fullness.
• For all-in-one styling: Virtue 6-in-1 Styler hydrates, softens, strengthens and protects while adding shine and polish.
• For frizz control and humidity protection: Virtue Frizz Block Smoothing Spray locks in moisture and keeps hair sleek for up to 72 hours.
• For thicker-looking hair: Virtue Flourish Density Booster nourishes the scalp and supports hair for a fuller appearance.
• For a fresh, clean feel: Virtue Refresh Dry Shampoo absorbs oil and revives hair between washes without synthetic dyes or fragrances.

Virtue Labs products for curly hair

Curly hair needs moisture, definition and frizz control to stay healthy and bouncy. That starts with Virtue Curl Shampoo and Virtue Curl Conditioner. The shampoo gently cleanses without stripping natural oils, while the conditioner hydrates, detangles and helps curls stay soft and manageable.

For extra curl care, Virtue Curl-Defining Whip tames frizz and boosts shape, while Virtue Curl-Defining Gel locks in definition without crunch. Virtue Curl Leave-In Butter gives dry curls an intense hydration boost, repairs damage and keeps them looking their best.

Is Virtue Labs shampoo safe for coloured hair?

Absolutely! Virtue Labs shampoos help keep colour-treated hair vibrant, healthy and full of life. They cleanse gently without stripping moisture, so your colour lasts longer, and your hair stays soft and strong. Every wash helps protect against fading while keeping strands nourished and shiny.

You won’t find sulphates, parabens or phthalates in these shampoos because they can make colour fade faster. They’re also vegan, cruelty-free and gluten-free, with no synthetic colours or dyes. Packed with high-quality ingredients, they give colour-treated hair the care it needs to stay bright, fresh and beautifully healthy.

Where to buy Virtue Labs products in Australia

You can stock up on your favourite Virtue Labs products at Hairhouse. Shop online and add your must-haves to your wishlist, or head straight to checkout for fast shipping and free delivery on orders over $70. Prefer to shop in-store? Use our store locator to find your nearest Hairhouse and pick up your Virtue Labs essentials today!