Blonde Life Masque 150ml
This magician-of-a-treatment instantly hydrates, softens, and amps up your pale strands by neutralizing those trace minerals that lead to dullness and yellowing
Save 20% when you spend $99+ on Haircare
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from $9.95
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The Benefits
Peta Approved
Joico, committed to cruelty-free practices, provides haircare products that deliver exceptional results while protecting animal welfare.
Smart Release
Joico's innovative formula gradually releases beneficial ingredients, providing continuous nourishment and long-lasting results for healthy, beautiful hair.
Sustainability
Joico embraces eco-conscious practices, using sustainable ingredients and packaging to promote a greener approach to haircare without compromising performance.