Why choose Alterna hair products?

Choosing Alterna means selecting clean, sustainable haircare. Since 1997, this hair brand has created hair products free from harsh additives like sulphates, parabens and synthetic colours.

Instead, Alterna haircare products combine nutrient-rich botanicals with science-backed ingredients to be gentle on your hair and the environment. This thoughtful approach supports different hair types and hair concerns, which makes it easier to maintain healthier, more manageable hair.

Alterna also turns haircare into a self-care experience. With formulas inspired by skincare, their products restore, strengthen and nourish from root to tip. The range includes lightweight volume conditioners, deeply moisturising shampoos and leave-in treatments that simplify care and deliver noticeable results.

Is Alterna cruelty-free and vegan?

Yes, Alterna’s entire range is cruelty-free, meaning no products are tested on animals. If you’re after a 100% vegan formula, check out the My Hair. My Canvas line. These products contain luxurious and high-performing vegan ingredients that turn washing and caring for your hair into a total pamper session of self-care and self-kindness.

The My Hair. My Canvas line features Vegan Botanical Caviar along with plant-powered essentials like water lily extract, coconut sugar blend and white charcoal. Even better, it uses 50% post-consumer recycled plastic and twist pumps in its packaging to help reduce waste and care for the planet.

What are the bestselling Alterna products?

At Hairhouse, we’re proud to be Alterna’s official stockist, and we’ve got the bestsellers to add to your haircare rituals. Check out some customer favourites:

• My Hair. My Canvas Another Day Dry Shampoo: This vegan dry shampoo keeps oily hair looking fresh between washes. It soaks up excess oils while cleansing and refreshing hair.
• My Hair. My Canvas Easy Does It Air-Dry Balm: Give your locks the ultimate cleanse with this gentle balm that removes build-up and impurities from hair without stripping it of hair colour or moisture. It also speeds up air-drying time!
• Caviar Anti-Aging Multiplying Volume Shampoo: Liven up fine and flat hair with this gentle volume shampoo that boosts fullness and adds an enviable body. Pair with the Multiplying Volume Styling Mist for even more volume and bounce.
• Infinite Color Hold Dual-Use Serum: This serum transforms your conditioner into the ultimate colour-care hair treatment. It helps keep colour-treated hair vibrant, shiny and full of life.

What are the best Alterna products for my hair type?

The best Alterna products for your hair type come down to what your hair needs most. Alterna has a range of products designed to tackle different concerns and bring out the best in your hair. Here’s what our Hairhouse experts recommend:

• Best for fine hair: Fine hair can feel thicker and fuller with the Caviar Anti-Aging Clinical Densifying Shampoo and Caviar Anti-Aging Clinical Densifying Foam Conditioner. The Caviar Anti-Aging Clinical Densifying Styling Mousse adds volume while helping prevent breakage.
• Best for dry hair: The Replenishing Moisture collection deeply hydrates parched strands. Start with the Alterna Caviar Anti-Aging Replenishing Moisture Shampoo and Replenishing Moisture Conditioner for a rich boost of hydration. To finish, the Replenishing Moisture CC Cream offers a 10-in-1 leave-in treatment to nourish and improve manageability for styling.
• Best for frizzy hair: Tame frizz with Smoothing Anti-Frizz Shampoo and Smoothing Anti-Frizz Conditioner. These products leave hair silky and shielded against humidity. Follow with the Anti-Frizz Dry Oil Mist enriched with avocado oil to smooth flyaways and provide lasting moisture.
• Best for damaged hair: The Alterna Caviar Anti-Aging Restructuring Bond Repair Shampoo and Alterna Caviar Anti-Aging Restructuring Bond Repair Conditioner cleanse and strengthen weak or damaged hair. For deeper repair, try the Alterna Caviar Anti-Aging Restructuring Bond Repair Masque. Use the Alterna Caviar Restructuring Bond Repair 3-in-1 Sealing Serum for a treatment that repairs, protects and seals split ends in one step.

Where can I buy Alterna?

You can buy Alterna in Australia right here at Hairhouse. Shop online for convenience, or use our store locator to visit a nearby store and get expert advice. Our range has everything you need, from products for dandruff, thinning hair and scalp care to moisture masques and hairsprays like leave-in heat protection sprays.

Transform your hair with a luxurious range of specially formulated shampoos, conditioners, indulgent hair treatments and healthy styling products designed to help you unleash your creativity and express yourself.

The iconic Alterna Caviar line has revolutionised anti-aging haircare. It’s loved worldwide for boosting elasticity and retaining moisture, resulting in hair that feels soft, radiant and healthy.

Embrace self-care today. Add your favourites to your wishlist, find the right products to keep your hair looking and feeling great and shop the Alterna range at Hairhouse!