Blonde Hair Shampoo

Why does blonde hair need purple shampoo?

Have you ever had your hair dyed the perfect shade of blonde at the salon, only to go home and notice your fab colour has dulled to a brassy yellow a few weeks later? You're not alone! It's a common problem for many of us with blonde hair and one that a good blonde shampoo can easily fix.

Blonde shampoo is a purple-coloured shampoo designed to neutralise unwanted brassy tones. It works by distributing purple pigments throughout your hair to eliminate the yellow and reddish hues that appear when the salon toner fades, and your natural undertones start showing.

The purple colour acts as an at-home toner to cool down the unwanted warmth and keep blonde locks looking bright and fresh. Purple shampoos can be used on any light shade of blonde, from platinum blonde and cool blonde to icy blonde.

Brassiness can also affect people with white or silver hair. Purple toning shampoo is perfect for those with white hair, silver hair or ash grey hair, as it counteracts yellow undertones and keeps your colour soft and vibrant.

How does blonde shampoo work?

When you go to the salon to get that gorgeous shade of blonde, your hairstylist adds a toner that gives it a vibrant, creamy blonde colour that looks fresh and fantastic.

The problem is that this toner fades over time. You start to see unwanted yellow tones peeking through, which can make your hair look dull and lifeless. There are a few things that can speed up this process, including:

• Hairstyling: Styling tools like blow dryers, hair curlers, hair straighteners and hot brushes can turn blonde-coloured hair brassy. Always use a heat protectant spray first to minimise the damage. Product buildup from styling products, such as hair creams, hair waxes and hairsprays, can block purple shampoo from doing its job.
• Environment: Too much sun and pollution can give your hair a yellowish tinge. If you're a swimmer, the chlorine in swimming pools is also a common cause of brassiness. Wearing a cap can help.
• Tap water: The iron in tap water can turn blonde locks yellow. Hot water can also dry your hair out and cause blonde hair colour to fade. Installing a filter and rinsing your hair with cool water can protect the hair cuticles and lock in moisture.

The best prevention of brassy hair is using purple shampoo or anti-yellow shampoo, a haircare product designed to cancel out unwanted brassy tones that often show up in blonde-coloured hair. This happens because purple, the opposite of yellow on the colour wheel, is used in the shampoo.

How do you use blonde toning shampoo?

Using a purple shampoo is slightly different from using a regular shampoo. To start with, it's unlikely that you'll need to use it every day of the week. It's best to begin using this shampoo 1-2 times a week, increasing only if you still see brassiness in your hair.

You'll also need to leave it on longer than regular shampoo to make sure the purple hues have enough time to neutralise the yellow tones in your hair. If it's your first time using this shampoo, follow these easy steps:

1. Wet hair in the shower and squeeze a good amount of shampoo into your palm.
2. Lather it up and massage it through your hair, making sure you coat every section thoroughly.
3. Leave it on your hair for the recommended time, usually between 2-10 minutes. Check your specific product instructions for the exact time.
4. Rinse out thoroughly and dry as usual.

For even better results, follow up with a blonde conditioner to keep your hair hydrated and soft. If you have dry hair or damaged hair, use a blonde hair treatment with ingredients like keratin to help reduce frizz and strengthen your locks. These hair products work together to maintain your hair's vibrancy and health.

Does purple shampoo damage your hair?

Blonde toning shampoo is designed to neutralise yellow tones in blonde locks and keep it vibrant and cool. If used correctly, it won't damage your hair. However, using it too often can result in over-toning, which gives your hair a violet hue.

To avoid this, follow the recommended usage instructions. Pair it with a purple conditioner and hair treatment to keep your hair hydrated and healthy.

Does purple shampoo work on natural hair?

Yes, this shampoo works on natural hair. If you're a natural blonde, you can use purple toning shampoo to brighten your locks and tone down any warm hues for a lighter, ashier look.

At Hairhouse, we stock a huge range of purple shampoos and conditioners by leading Australian and global hair brands, such as Juuce, Kérastase, Paul Mitchell and NAK Hair.

Our selection also includes products from L'Oréal Professionnel, milk_shake and more. Using these shampoo & conditioner options once a week can boost the hydration in natural blonde tresses and keep your hair looking healthy, strong and glossy.

Will purple shampoo lighten brown hair?

Purple shampoo is traditionally used to keep lighter locks bright and brass-free, but it can also work wonders on brown hair. It deposits violet pigments on the hair shaft that counteract unwanted yellow tones, making it effective for brunettes as well.

Using this shampoo regularly on brown hair can help keep it looking vibrant and rich, while also preventing colour fade. While it won't bleach your hair, it can provide a brightening effect that enhances your natural colour. This is especially useful if you have highlights or balayage, as it helps maintain those lighter tones within your brown hair.

Can you use purple shampoo on balayage hair?

Absolutely! In fact, a blonde shampoo with toner is highly recommended for balayage hair to keep the light blonde strands looking rich and creamy between salon appointments. This applies to those with foils, highlights, streaks or any other situation where you have sections of light blonde-coloured hair prone to brassiness.

A purple shampoo won't affect the darker shades of colour in your hair. Instead, it will keep the blonde bits looking cool and ashy rather than yellow or gold. Regular use of this shampoo helps maintain the vibrancy and health of your balayage so that your hair stays stunning.

For the best results, follow up with a hydrating conditioner to keep your hair soft and nourished. This combination will help you maintain that fresh-from-the-salon look longer.

How to choose the right purple shampoo?

Hairhouse has a huge range of purple shampoos and conditioners for you to shop online or in-store. Whether you're a natural or coloured blonde, you'll find a product to eliminate brassy tones and keep you looking fresh out of the salon!

We've got De Lorenzo Silver Shampoo to tone, cleanse and prevent fade and NAK Hair Blonde Shampoo with added coconut oil, aloe vera and pear extract to tone blondes and greys while strengthening and enriching locks.

Try the Fudge Toning Shampoo for a clean blonde look that also protects hair from UV damage with natural protein. For dry, damaged hair, the Juuce Silver Blonde Shampoo and Ultra Blonde range are infused with argan oil to condition and rehydrate, while our Kérastase Blonde Shampoo includes hyaluronic acid to moisturise and replenish brittle blonde strands.

If you're looking for a sulphate-free shampoo for blonde locks that's natural and won't harm the planet, the Kevin Murphy Blonde Angel Wash is for you. This shampoo is cruelty-free, sulphate-free, paraben-free and lavender-scented for divinely scented, fresh blonde locks without the brassiness.

Shop all of these blonde-coloured hair products at your local Hairhouse, find the nearest store using our store locator or pick them up online and enjoy free shipping over $50 Australia-wide! Simply find what suits your hair type, add it to your cart and hit checkout for salon-fresh hair at home!