Forming Paste 85g
Pure Forming Paste slips through the hair creating the perfect tousled look that is re-mouldable. Create form and shape with increased definition and texture giving hair a fuller appearance.
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Pure Forming Paste 85g
Pure Goddess Shampoo 300ml
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The Benefits
Natural Ingredients
Pure's range of products is formulated with carefully selected naturally derived ingredients. By avoiding synthetic ingredients and relying on nature's goodness, Pure offers a more wholesome and authentic haircare experience.
Safer and Gentler Formulas
Pure's dedication to researching and substituting traditional synthetic ingredients ensures that their products are safer and gentler on the hair and scalp. With Pure, you can trust that your hair is being treated with care, without harsh chemicals that may cause damage or irritation.
Environmentally Friendly Approach
Pure takes a sustainable approach to haircare by prioritizing environmentally friendly practices. By using naturally derived ingredients and minimizing the use of synthetic chemicals, Pure reduces its impact on the environment. Choosing Pure means you're making a conscious choice to support a brand that cares about the planet.