Alterna combines luxury with sustainability to produce a comprehensive range of hair care products clinically proven to restore and replenish all hair types. Founded in 1997, this brand turns hair care into a clean beauty ritual with skincare-inspired formulas using natural and eco-certified ingredients without any sulphates or parabens.

Transform your hair with their luxurious range of specially formulated shampoos and conditioners, indulgent hair treatments and healthy styling products that encourage you to unleash your creativity and express yourself. Their iconic Alterna Caviar line revolutionised anti-aging hair care and is loved worldwide for its ability to boost elasticity and retain moisture for hair that’s smooth, shiny and full of life.

Embrace self-care today and shop the Alterna range of products at Hairhouse.

What is Alterna?
In 1997, the makers of Alterna imagined a sustainable range of hair care products free from harsh and unnecessary additives that could naturally transform hair into its healthiest state. Fast forward to today, and Alterna is now a leading hair care brand in clean and sustainable beauty with a stunning range of luxurious hair products for every type of hair and concern.

Alterna products don’t contain harmful chemicals that can damage hair, scalps and the environment, such as sulphates, parabens and synthetic colours. Whether used in a salon or at home, Alterna takes the hair care experience and turns it into a self-care ritual where alternative beauty lies at the centre of every product.

Inside each product, you’ll find plenty of nutrient-rich botanicals combined with a science-driven formula inspired by skincare to help repair and restore your hair. From weightless conditioners that add thickness and volume to moisturising shampoos, sea salt sprays, hair cleansers and leave-in treatments, find what you need to transform your hair today with Alterna.

Is Alterna a cruelty-free & vegan brand?
Alterna’s entire range is cruelty-free and not tested on animals. If you’re after a 100% vegan formula, check out the My Hair. My Canvas line. These products contain luxurious and high-performing vegan ingredients that turn washing and caring for your hair into a total pamper session of self-care and self-kindness.

With their signature Vegan Botanical Caviar leading the way, you can also find other plant-powered essentials in these products like water lily extract, coconut sugar blend and white charcoal.

Even better – the My Hair. My Canvas line also seeks to minimise environmental impact by using 50% post-consumer recycled plastic and twist pumps for their jars, bottles and tubes.

What are the bestselling Alterna products?
Hairhouse is Alterna’s official stockist, and we’ve got all of the bestsellers to introduce into your hair care rituals. Check out a few favourite products available now:

My Hair. My Canvas Another Day Dry Shampoo: With a vegan formula, this dry shampoo is ideal for keeping oily hair looking fab in between washes. It soaks up excess oils while cleansing and refreshing hair.

My Hair. My Canvas Easy Does It Air-Dry Balm: Give your locks the ultimate cleanse with this gentle balm that removes build-up and impurities from hair without stripping it of colour or moisture. It also speeds up air-drying time!

Caviar Anti-Aging Multiplying Volume Shampoo: Liven up fine and flat hair with this gentle volumising shampoo that boosts fullness and adds an enviable body. Then, use the Multiplying Volume Styling Mist for a volume spray that delivers maximum volume.

Infinite Color Hold Dual-Use Serum: A must for colour-treated hair, this serum turns your conditioner into the ultimate colour care treatment for longer-lasting vibrant hair full of shine.

What are the best Alterna products for my hair type?
After launching in 1999, the Alterna Caviar range has become legendary amongst customers and is the number one choice for anti-aging hair care. With a comprehensive range of products in the line, there’s plenty to choose from for reversing damage and promoting naturally beautiful hair. Take a look at which icon is best for your needs:

Best for Fine Hair
Fine hair will look thicker and fuller with the Anti-Aging Clinical Densifying Shampoo and Caviar Anti-Aging Clinical Densifying Foam Conditioner. The Caviar Anti-Aging Clinical Densifying Styling Mousse will thicken hair for styling while preventing breakage.

Best for Dry Hair
The Replenishing Moisture collection restores hydration to parched hair. Start with the Replenishing Moisture Shampoo and Replenishing Moisture Conditioner, then follow with Replenishing Moisture CC Cream for a 10-in-1 leave-in treatment to both nourish and improve manageability for styling.

Best for Frizzy Hair
Smoothing Anti-Frizz Shampoo and Smoothing Anti-Frizz Conditioner will transform frizzy, hard-to-style hair into silky locks protected against humidity. Follow up with the Anti-Frizz Dry Oil Mist with avocado oil to smooth flyaways and impart long-lasting moisture.

Best for Damaged Hair
The Restructuring Bond Repair Collection Shampoo and Restructuring Bond Repair Conditioner works to cleanse and fortify weak or damaged hair to reduce breakage. Then, leave-in serums and creams work to smooth and rebuild your hair’s moisture and manageability. The Restructuring Bond Repair 3-In-1 Sealing Serum will repair, protect and seal in just one step!

Where can I buy Alterna?
Discover a more pure way to do hair care in Australia. Shop Alterna online at Hairhouse with free shipping over $50, or locate your nearest Hairhouse and visit us in-store for expert hair advice tailored to your needs.